Digital Business

 

Aspects of Digital Marketing: An Explorative Study of SEO and Brand Building

Niraj Kishore Chimote, Tanishk Saxena

 

Investigating the Mediating Role of Employee Empowerment on the Relationship between Academic Digital Leadership and Faculty Engagement

Kamakshi Malik, Amandeep Kaur

 

Role of Conversational Interface Driven E-CRM: An Application of Expectancy Confirmatory Theory

Uday Sharma, Upasana Diwan

 

Enhancing Financial Well-being of Gig Workers through Digital Finance

Piyush Hooda, Anju Singla

 

The Strategic Impact of 5G/6G on Business Transformation: Opportunities, Challenges, and the Future of Connectivity

Huzaib Shafi Shah, Rajendra Gupta

 

Influence of NBFC on Spending Behaviour: Study with Reference to Digital Wallets

Ayush G Kottary, Prajna P B, Swati Prabhu

 

The Effects of Globalization on Socio-Cultural and Technological Sectors of India

Aaditya Vardhan Singh Rathore, Ayush Choudhary, Harinandana V, Vaanya Kesari, Rajakumar Guduru