Modelling Consumers Behaviour towards E-Waste Management: A Planned Behaviour Theory Approach
Nirzar Kulkarni
Post Crises Sustainability in the Automobile Sector - A Consumer Perspective
Jain S.
Analysing the Role of FMCG Sector in Indian Economy-Post Covid-19: Its Developments, Opportunities and Challenges
Amit.N. Angadi, Alok Gaddi
Pragmatic Ways of Sustaining Loyalty among the Private Label Customers Post COVID-19
Basavaraj Sulibhavi, Shivashankar K., Alok Gaddi
The Influence of Social Commerce on Impulsive and Compulsive Shopping
Kavita Kshatriya, Priyanka Sharad Shah
Digital Advertisement: Strategy to Influence Teenage Purchasing Decision
Nidhi, Rakesh Kumar Gupta, Preeti Thakur
Consumer Buying Motives: Special Reference to Herbal Products
Ayushi Sethi, Ramesh Kumar Gupta, Preeti Thakur
The Impact of Post Covid-19 on Impulse Buying Behaviour in Bengaluru City
Harisha B S, Shilpa Ajay, Dharmananda M, Lakshmi H
Impact of Firms’ Life Cycle and Advertising Intensity on Firm Performance
Himansu Sekhar Sethi, Varadraj Bapat
The Influence of Social Media practices on Firm Performance in the ICT sector
Thelma Moses, Raja Peter, Vasanthi Peter
Effectiveness of Hyper Localized Data Driven Advertisements in India
Shah Suraj Manoj Kumar, Maurvi Vasavada, Mahendra S. Sharma
Human Crowding and Store Choice: The Role of Communal Orientations and Dense Social Networks in Subsistence Consumers
Abheeshek Dev Roye, Geetha Mohan
