Marketing

 

A Behavioural Study from South Bengaluru on Gen Z and the Sustainable Food Habit

Lokeshwari CK, Anupama G

 

Reviewing the Impact of Digital Addiction on Youth Behavior: A Study

Partha Naskar, Samadrita Ghosh, Biki Digar, Priya Gupta, Pitu Kundu

 

Technology-Driven Customer Retention: Insights into E-CRM Practices of Private Banks

Susmita Das, Milu Charana Tripathy

 

Exploring the Attractiveness of Artificial Intelligence on Digital Marketing

Sankar S, Sugundan N, Gurumoorthi S K, Tamilarasu M, Aarthi R

 

Exploring the Influence of Consumption Values on Masstige Service Experience

Binshad Vaheed, Sujoy Bhattacharya, Sangeeta Sahney