An Empirical Study of the Factors Influencing Customer Buying Behaviour in LI Industry
Niraj Kishore Chimote, Milan Bahadur Chhetri, Aditya Pandey, Divyanshu Agarwal
Identity And Brand Positioning: Polarized Vs. Inclusive
Ghulam Rasool, Anjula Gurtoo
Redefining Luxury: Analyzing Hotel Reviews of Luxury and Masstige
Binshad, Sujoy Bhattacharya, Sangeeta Sahney
Impact of Social Media Marketing Activities on Brand Equity, Loyalty & Premium Pricing in India
Kakarla Pravallika, Bandaru Srinivasa Rao
Gift Experience in Marketing: A Systematic Review and Future Research Agenda
Harsha Tyagi, Zillur Rahman
Destination Branding: Strategies For Tourism Management in Competitive Markets
S. Praveen kumar
The Psychological Impact of Sensory Branding on Brand Recall and Purchase Intent
Hemisha Gedia, Riddhi Ambawale, Ashish Rami
Leveraging Cause Marketing for Brand Equity: A Consumer-Driven Insight
Suraj Shah, Priyanka Pathak, Mahendra Sharma
