Exploring Customer Adoption Behavior in Social Media Marketing: A UTAUT2 – Based Conceptual Framework for Emerging Fashion Businesses
Laly Padmavathy P, Fezeena Khadir
Perceived Value, Satisfaction, Trust, and Loyalty in the OTT Entertainment Platform
Brijesh Awasthi
Unraveling the Truth of Sustainable Marketing in Fast Fashion Brands
Neha Kumari, Nandini Jhanwar, Navneet Trivedi
Remarketing, Retargeting, Repurposing: Future of Digital Marketing
Binni Chan, T Amit Shenoy, Samridhi S, Tripthi, Sahana, Sowmya T, Kishore B N
What's Holding Them Back? Investigating Resistance to Electric Vehicle Adoption
Nandukrishna T. Ajith, Salwa C.H., Aravind Ghosh T. R
Enhancing Consumer Engagement in Indian E-commerce Via Promotion Strategies
Supratim Pratihar
Impact of Online Reviews on Consumer Purchasing Decisions
R. Nandagopal, G. Manokaran, A. Jayakumar
Do Men Purchase Impulsively? An Evaluative Study.
Pragathi Prakash, Truptha Shankar, Shruthi MP, Sandesh Ramakant Bhat
