Welcome to the Twenty First AIMS International Conference on Management (AIMS-21) jointly organized by Symbiosis University of Applied Sciences (Indore) and AIMS International -The Association of Indian Management Scholars (www.aims-international.org). The conference is also supported by the International Forum of Management Scholars. The mission of Association of Indian Management Scholars International is to unify Indian management scholars to foster excellence in education and research, to advance knowledge, and support practice in all business and related disciplines. It organizes professional conferences, publishes a journal, and has embarked upon many other professional activities.

ISBN: 978-1-943295-22-7