A study on the Impact of Lifestyle on Young Indian Consumer Purchase Decision
Kiran L Maney, Soney Mathews
A Study on Customer Satisfaction Level through the Phenomenal of Key Performance Indicators (Kpi) at Kalupur Bank, Ahmedabad
Megha Shah, Jhanvi Shah, Kush Mehta
Promotion through Selected Social Media Platforms: Strategies for Revenue Generation
Essence Williams, Kishwar Joonas, Ahmed Y. Mahfouz
Factors Influencing Green Brand Loyalty and Green Purchase Behaviour
Fazeen Rasheed A.K, D. Yogendran, Aubin Abbas Mundol
The Impact of Shopping Environment on Customer Satisfaction
Swapna Patawari, Aditi Mutha
Achieving New Product Development Excellence in an Uncertain Environment: An Empirical Study in the Electronics Manufacturing Sector from the Dynamic Capabilities Perspective
Pratap Kumar, T Radha Ramanan, Muhammad Shafi
Analyzing Consumer Disloyalty Behavior in today’s Constantly Evolving Market
Shivam Trivedi
Marketing Concept: Examining AMA Definitions, Evolution, Influences
Joffi Thomas
Understanding Electronic Word of Mouth: Literature and Future Research Direction
N. Manoraj, P. Sridevi
Buying Behavior of Smartphone amongst Management Students: A Study on the Influencing Factors
Nilesh R. Kharche, Sweta Banerjee, Priya Pandey
Repulsion Effect: When an Asymmetrically Dominated Decoy Increases the Competitor’s Choice Share
Pronobesh Banerjee, Promothesh Chatterjee, Tamara Masters, Sanjay Mishra
Impediments to Growth of Timeshares in India: Timeshares as Long-term Housing Investment a Comparative Study from USA and India
Bibhu Dash, Namrata Sandhu
