Collaborative and Cooperative Learning through Social Media
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Conceptualizing Brand Loyalty and Brand Equity: Integrating Cognitive& Behavioural Perspective
Sunita Kumar
Strategies for Competition Advocacy
Mrinalinee, D. Litt
Is there a Revival in Sight in the Future- Air India Saga 2– An Ailing Enterprise in the Indian Aviation Space?
Sriram Soundararajan
Customer Experience Management in Airline Industry
Komal Chopra, Ruby Chanda
Demographics and Mall Shopping Behavior – A Literature Review
Komal Chopra
Empirical Study on Consumer Attitude towards Digital Marketing
Hemangi V. Mahajan, Rahul Kulkarni
Customer Perception and Buying for E-Vehicle with Reference to Passenger Car Market in the Changing Environment
Umamaheswari Sankar, R. Rajasekaran
An Analytical Study of WOW Customer Satisfaction in Hotel Industry
Rashmi Sharma
