Marketing

 

Trading Range Breakout Test on Daily Stocks of Indian Markets

Uttam B. Sapate

 

Sales Training Effectiveness: Modeling the Predictors in Pharmaceutical Industry

Komal Khandelwal, Ashwani Kumar Upadhyay

 

Impact of Maggi Controversy on Packaged Food Consumption

Payal Gulati, Subho Chattopadhyay

 

Use of Social Media for Political Engagement: A Literature Review

Nirankush Dutta, Anil K. Bhat