Chocolate Package Designs: Influence on Baby Boomers
Suraj Kushe Shekhar, P. T. Raveendran
Antecedents of Customer Engagement in Social Media and Impact on Loyalty
Pradeep B. Salgaonkar, Seema P. Salgaonka
Extrication of Key Accounts Amidst Existing Customers – Pivot for Effective KAM
A . Mahesh, G. P. Dinesh, N. Jaisheelan, Jagadeesh Babu. K
Cognitive Dissonance: Dissonant Buying Behaviour of Consumer towards Cell Phones
Omvir Gautam, V.K Singh, Pooja Agrawal
Decision Making Styles of Indian Youth towards Organised Fast Food Outlets
Deepak Ashokkumar, S. Sankaranarayanan
Customer Satisfaction and Organised Retail Profitability: Complement or Contrast
Ashwini Sovani
