Destination Branding and Architecture: Review and Critique
Abhilasha Chauhan, Anupriya Kaur, Yajulu Medury
“Brand Awareness and Preferences towards Fast Moving Consumer Durables”, An Empirical Study with Specific Relevance to Rural Consumers of Mangalore District
Prakash HS, Mustiary Begum
Internal Brand Alignment: The Symbiosis between Internal and External Branding
Sowmya Raghu Raman
Impact of Game Speed and Persuasion Knowledge on Brand Recall and Brand Attitude
Devika Vashisht, Sreejesh S.
