January 2026
(Volume 20, Number 1)
Decoding Consumer Sentiment in Social Media: A Mixed-Methods Approach to Predicting Purchase Intention
Ch Siddharth Nanda
Abstract | Full Article - PDF | Request for Article
Competitive Scholars: Analysis of Business Majors and their Sports
Amit Shah, Michael Monahan
Abstract | Open Access
A Study on Socio Dimensions and its Implications on the Work-Life Balance of the Employees Working in Information Technology Companies
Urvashi Prajapati, Hardik Bhadeshiya