AIMS International Journal of Management

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A Study of the Impact of Lifestyle on Consumer Purchase Decision of Young Indians

   Kiran L. Maney, Soney Mathews

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Clientele’s Predisposition Towards Phantom Brands - An Indian Perspective

   M. Beulah Viji Christiana, M. Joseph Sasi Rajan

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Brand Image Models of Non-Durable Products: An Exploratory Study

   Nitin Kumar Saxena, Upinder Dhar

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The Uncertain Future of Banking: People and Change Management

   Twinkle Trivedi

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