E-commerce Company in India: Brand Equity Vs Segmentation
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Impact of Direct-to-Consumer Brands on Building Brand Equity: Mediating Role of Brand Image in the Personal Care Sector
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Perception & Impact Analysis of Employees of the Pharmaceutical Industry towards Employer Branding with Special Reference to Gujarat
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Brand Purpose and Firm Performance
Aaron Koshy Thomas, Muhamed Nabeel, Johnson Clement Madathil, Nithya M
Mystery Shopping - A Trending Technique to Check the Effectiveness of CRM Post Covid
Deepti Shetty, Gloria Antonitta Lobo
An Empirical Study to Measure Consumer Perception towards Sensory Branding in Gujarat
Gedia Hemisha Sunilbhai, Ashish Rami
